Brilliant Advertising!! Kudos to Coca-Cola...



I would just like to say how absolutely ingenious the creators of the new marketing campaign that the corporation, Coca-Cola are proving to be.  I've always been more of a Pepsi drinker, and have never liked Coke, but I now find myself looking through every display that I pass by in a store to see if I can find a bottle with my children's names on them.  Not only do they have a name on each bottle, but they have the family and friends labels.  I, along with many in the country, have an urge to gather a group of bottles with my family's names and arrange them with the "Share a Coke with Family" bottle.

I'm three bottles in for my children's names, but unfortunately, they don't have a bottle with little Hope's name. :-( They do have her middle name, so I guess I'm going to have to settle for that.  The amazing part of the whole advertising campaign is that I NEVER buy Coke. I am completely aware that I'm being drawn in to this very obvious personalization that is the basis of the entire advertising scheme, and yet I'm still purchasing their product for the sole reason that there are the names of my family printed on the labels!!

With a family the size of mine, I will end up spending a little over $15 on a product that I never would have bought without the names on the labels!  To entice a person that would not normally be a customer of yours in this way, is the epitome of an absolute success with the use of advertising!  So I again say, kudos to Coca-Cola!!

***By the way, if any of my classmates happen to see a bottle with James, Brittany, Brett, or Emily on the labels I would appreciate it if you would grab it for me and I'll reimburse you for it!***

I rest my case.....brilliant advertising!